Savvy bargain hunter Marion Goldberg discovered online thrift shopping a few years ago and had begun to sell her own clothing through Poshmark, a social commerce website, when she realized that her passion had the potential to evolve into a full-fledged business venture. In 2020 she opened Attire and Beyond, a boutique that sells new and pre-loved clothing to patrons in downtown Highland. “I thought to myself, what do I tell everyone else? ‘Do what you love.’ And I love this,” Marion explained.
Launching during the COVID-19 pandemic and as other companies shuttered due to loss of income from a lack of foot traffic, Marion had an advantage in that she already knew how to price thrifted clothing fairly; she’d learned from her own Poshmark experience and by watching YouTube videos produced by other resellers. “It’s a great tool, because you can learn to do anything. I watched many videos, and now I make them,” she said.
But in order to open Attire and Beyond, she needed to further her understanding of the ways brick-and-mortar retailers operate. Marion conducted research and utilized online resources to identify what items she would need to open - for example, clothing racks - and where she could find them at a discount.
Her self-teaching proved valuable in maneuvering the business world in spite of the pandemic: she hosted a successful grand opening celebration in June which included a fashion show with games and prizes for participants ages four to 64, and she has plans to host similar events in the coming months.
Attire and Beyond offers shoes, tops, bottoms and accessories in a wide variety of styles - from vintage to bohemian - and carries most sizes. Marion, who advertises herself as being “like a personal shopper,” seeks items that are unique and that she knows other people will love. “It’s about searching out those little gems - they’re like treasures,” she said. Her goal is to provide a community shopping space that offers fun, style and savings to Hudson Valley locals. “I have fun doing it, and someone else gets to enjoy the clothing too. It’s a win-win.”
Those interested in browsing Marion’s assorted inventory are encouraged to visit the store at 14 Commercial Ave. or shop online at attireandbeyond.com. Attire and Beyond is open from 12 to 6 p.m. Tuesday through Friday, and 10 a.m. to 4 p.m. on Saturday and Sunday. They are closed Sunday and Monday.
Additionally, private viewing appointments can be scheduled for any day of the week by calling (845) 834-2239.